Why Advertising Will Be Key to Shaping Our AI-Powered Future
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
View ArticleMSQ Group Acquires January Digital to Build Out Media Offerings
The deal completes the U.K. firm's big U.S. expansion plan.
View ArticleADWEEK Launches Inaugural Creator Economy Power List
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom.While the creators themselves normally...
View ArticleDear Media and Amanda Hirsch Want Brands To Ditch the Script
Hirsch argued that the best podcast ads don't sound like ads.
View ArticleFerrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on...
The candy maker returns to the Big Game after a successful debut in 2026.
View Article7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy
Ibrahim Khan on turning the holiday into a global brand moment.
View ArticleLayoffs on the Way as Skydance Now Controls Paramount and WBD
The new company has roughly $80 billion in debt.
View ArticleHere Are the 3rd Quarter of 2026 Cable News Ratings
Fox News remained No. 1 during this slow news period
View ArticleAnd the Emmys Go to… Prime Video
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
View ArticleStagwell Sunsets Assembly, Relaunches as Stagwell Media
New agency is built around the Stagwell Machine operating system
View ArticleADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad...
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
View ArticleRead All of ADWEEK’s Starbucks Coverage
To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on the coffee chain’s merchandise lines, exclusive interviews with its chief brand officer, and a...
View ArticleNoom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound
While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for […]
View ArticleCaffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter
Starbucks has spent 30 years building a market. Its competitors have learned the lessons—and brought new tricks.
View ArticleInside Starbucks’ Marketing Machine with Global Chief Brand Officer...
How the cafe chain works with agencies, a PSL for every season, and more insights.
View ArticleBeyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love
Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.
View ArticleBrian Niccol Reveals the Next Era of Starbucks
The CEO's turnaround strategy is working. But the biggest test lies ahead.
View ArticleADWEEK’s Sports Marketing MVPs 2026: Bringing the Heat On and Off the...
From the players setting the cultural agenda to the media moguls putting live sports in front of more audiences.
View ArticleADWEEK’s Team Visionary Awards 2026: Getting Things Done Better, Together
From making Super Bowl ads to industry-leading benefits agents, it takes teamwork to make the dream work.
View ArticleTwix Doubles Down on Hallowmas, Bringing Back Zombie Claus for More Fright...
Twix brings back Zombie Claus for Hallowmas, starting with a Subway Takes appearance.
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