This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser's Super Bowl Ad
Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel."Lost Dog" continues the story of last year's...
View ArticleReady for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad
The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy into a...
View ArticleOnly 46% of Super Bowl Advertisers Will Score Consumer Engagement
Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement Survey. Out of...
View ArticleBudweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning...
Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl, they couldn't resist going back...
View ArticleThis Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook
If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's paying for...
View ArticleBudweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time
You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter. A couple weeks ago, Bud released a series of GIFs to get Super Bowl...
View ArticleAnheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands
Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers....
View ArticleWhich Brands Proved Their Social Skills on Twitter During Last Night's Super...
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's...
View ArticleTop 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz
Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of releasing an ad...
View ArticleHere Are the Super Bowl Advertisers That Got the Biggest Brand Lifts
Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to identify a...
View ArticleThis Week's 10 Must-See Digital Marketing Stats
Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that should grab the car...
View ArticleInfographic: Here's Just How Much Crappy Beer Americans Are Drinking
Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of mainstream beer...
View ArticleHow Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race
Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during the SXSW festival in Austin,...
View ArticleAd of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They...
As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even rave...
View ArticleBudweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit
Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace...
View ArticleHere Are the 12 Best Facebook Marketing Campaigns From the Past Year
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much...
View ArticleThese Compelling Campaigns Are the Gold Standard for Sports Advertising
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's...
View ArticleCoca-Cola, Visa, McDonald's, Anheuser-Busch Demand That FIFA's Sepp Blatter...
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are...
View ArticleLooks Like Budweiser and Miller's Parent Companies Won't Be Merging ... for Now
Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet. SABMiller has rejected...
View ArticleShould Bud Bring Its Puppy Back to Another Super Bowl, or Is It Time for...
Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast? That's the question Bud parent...
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